Whirlpool Y.O.U
Industrial Design, Research
A.I, Conceptualization
Introduction
Whirlpool Y.O.U was the outcome of my graduation project which was carried out at Whirlpool of India Ltd, Gurugram. The motivation to work on this project came as a result of a market study which was done early in the internship days at Whirlpool, which revealed the popularity and rising sales of the mini fridges in the NCR region, and that too not just for student population, but also the bachelors and even in families as a secondary refrigerator. Further more, studies regarding the younger population of India showcased an increase in the single population of the country with more people opting out of marriage or even delaying the same when compared to the previous generation. Putting both these facts together brings the need for a product that is suited to the evolving lifestyle of the youth.
